Boomers are turning 65 at 10,000 per day, are churches ready?

by Leah Reynolds on August 14, 2015 in News

SAN ANTONIO—With the baby boomer generation turning 65-years-old at nearly 10,000 people per day, churches have the opportunity to reach a generation like they have never been reached before.

On September 9-11, Texas Baptists' Adult Discipleship Team will host its 4th annual "Catch the Boomer Wave," a National Boomer Ministry Conference, at Trinity Baptist Church in San Antonio to address how to effectively minister to boomers.

The term "baby boomers" derived after 77 million babies were born in the post World War II era from 1946 to 1964. For the next 14 years boomers will be stepping into retirement and turning 65.

As churches seek to reach aging adults, they may need to reevaluate ministry for older adults, said Keith Lowry, adult education consultant and boomer ministry specialist for Texas Baptists.

"Rather than be ministered to, boomers have a great desire to make an impact in the second half of their lives," he explained, "which means our ministry with boomers must move in an entirely different direction than traditional senior adult ministries have in the past."

For instance, boomers look for the practical and pragmatic in sermons and Bible studies, he said. They are also high innovators and expect ministers to be innovative as well.

The conference has reached audiences all across the country. It is designed to encourage, equip and train pastors, ministers and church volunteers who desire to be more effective in reaching and ministering to baby boomers and senior adults.

Keynote speakers and experts on the boomer generation are scheduled to deliver messages giving the audience practical tips for effectively ministering to and with baby boomers. David Kinnaman, president and majority owner of the Barna group, will introduce trends that are shaping the future and Dr. Tim Jennings, who was named one of America's top psychiatrists, will discuss the aging brain. Dr. Amy Hanson, speaker and consultant for older-adult ministry, and Dr. Don Newbury, former president of Howard Payne University, will also be giving presentations.

The conference will additionally feature 40 breakout sessions covering a wide variety of topics about the boomer generation and boomer ministry.

For more information about "Catch the Boomer Wave" conference, visit

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